☘ Irish Honey Badger – New Tampa, FL
Between August 2013 and January 2014, I interviewed more than a dozen current and former employees of AOL Patch. Their stories form the basis of this case study on the AOL Patch hyperlocal online news network and its business failings and successes. This is the second in a series of articles that look at multiple aspects of the AOL Patch business model.
Previous Posts: AOL Patch Insiders Know How to Build it Better by Michelle Ferrier
Hundreds of AOL Patch editors were laid off last Wednesday after AOL turned majority control over to Hale Global just two weeks ago. The story of how one of the hyperlocal online news spaces’ most talked about experiments ended in a bloodbath – for editors, for readers and for communities – is a complex one. However, there is one strategy that both editors and AOL insiders agree doomed the mission. I call it…
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